Privacy Policy

  1. Introduction

We are committed to protecting and respecting your privacy.
Everyone has rights with regard to the way in which their personal information is handled. During the course of our activities we will collect, store and process personal information about our customers, suppliers and other third parties, and we recognise that the correct and lawful treatment of this data will maintain confidence in the organisation and will provide for successful business operations.
This policy sets out the basis on which any personal information we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal information and how we will treat it.

  1. What is the General Data Protection Regulation (GDPR)?

The GDPR (Regulation (EU) 2016/679) is a regulation of the European Parliament, the Council of the European Union and the European Commission intended to strengthen and unify data protection for all individuals within the European Union (EU) and became law in the UK on 25th May 2018.
Under the GDPR, we are required to publish information about what data we collect, why we need to store it, and your rights under the GDPR legislation.
In these matters we are subject to the rulings of the Information Commissioner’ Office (ICO), the UK’s independent authority set up to uphold information rights and data privacy for individuals.

  1. Data protection principles

When processing your information, we must comply with the six enforceable principles of good practice. These provide that your personal information must be:

We may collect, use, store and transfer different kinds of personal information about you, including:

‘Special category’ data: Information relating to your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, criminal convictions, sexual orientation, or certain types of genetic or bio-metric data is known as ‘special category’ data.
At no point during the course of providing you with our services, should we need to collect ‘special category’ data, unless the service we are providing, specifically request us to process that data.
During any third party reviews, supplier new client acquisitions or recruitment processes to join Alpha, we would not ask to hold any special data.

  1. How we collect your personal information

We may obtain personal information by directly interacting with you, such as:

We may also collect personal information from third parties or publicly-available sources, such as:

  1. How we use your personal information:

We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:

We will only use ‘special category’ information:

  1. Purposes for which we will use your personal information

We may use your personal information for a number of different purposes. For each purpose, we are required to confirm the basis that allows us to use your information, as follows:

We will only use your personal information for the purpose(s) for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

  1. What if you cannot or will not provide us with your personal information?

It is a statutory requirement for you to provide us with certain information, namely sufficient information to verify your identity. If you do not provide us with that information, we will be unable to accept your instructions and provide you with our services.
It is also a contractual requirement for you to provide us with certain information. If you do not provide us with that information, we may be unable to accept your instructions and/or provide you with the full range of our services.

  1. Disclosure of your information

We may share your personal information with the parties set out below:

We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.

  1. Where do we store your personal information?

All information you provide to us is stored on our secure servers in the United Kingdom, or on secure cloud-based services in a country within the European Economic Area.
We will take all steps reasonably necessary to ensure that your data is treated securely, including taking the following safeguards:

  1. Virtual storage

  1. How long we will store your personal information?

The length of time that we will store your data will depend on the basis for why we are using that data:

To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your information and whether we can achieve those purposes through other means, and the applicable legal requirements.

  1. Your rights

You have various legal rights in relation to the information you give us, or which we collect about you, as follows:

If you wish to exercise any of your legal rights, please contact us by:

You also have the right, at any time, to lodge a complaint with the Information Commissioner’s Office if you believe we are not complying with the laws and regulations relating to the use/storage of the information you give us, or that we collect about you.

  1. Cookie policy

  1. Opting out of receiving marketing communications

You can ask us to stop sending you marketing communications at any time by opting out by clicking the unsubscribe option on your email.

  1. Automated decision-making

We do not use automated decision-making processes.

  1. Third party links

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

  1. Recording telephone calls

Telephone calls made to and by Alpha are not recorded as standard practice. If for any services we are required to record telephone calls with the intention of legitimate business interest, this will be declared at the beginning of any call to all parties. The recordings are stored on the firm’s servers in the United Kingdom and or on our third party conference line PowWowNow server. Where a call recording has been instructed we may process information about the recording files (“call recording data”). The call recording data may be processed for the purposes of the preparation and storage of your call recording. We will never disclose your call recording data, unless we are legally obliged to do so. The legal bases for this processing are:

    1. our legitimate interests, namely the performance of our obligations under customer contracts, and the provision of our services to customers and users; and/or
    2. the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

18. Identifying you as a client of the firm

If you are a business client, we may identify you as a client of the firm in our marketing material or in legal directories, although we will never publicly disclose any confidential information about your matters without having obtained your prior consent. If you do not agree to us identifying you as a customer of the firm, and have not already done so, please notify us by:

      • writing to the address Alpha Development, 128-129, Cheapside, London, EC2V6BT.
      • or emailing us at
  1. Changes to our policy

Any changes we make to our policy in the future will be posted on our website and, where appropriate, notified to you by email or via social media. Please check our website frequently to see any updates or changes to our policy.

  1. Confidentiality

We have always, and continue to, treat all data we receive and works submitted as strictly confidential.
For the purpose of UK data protection laws, the data controller is Alpha Development Partnership LTD.

  1. Contact

Questions and requests regarding this policy are welcomed. If you do wish to contact us please do via:

    • writing to the address Alpha Development, 128-129 Cheapside, London, EC2V6BT.
    • or emailing us at


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