Effectively Using Client Personas in Wealth Management
Many people who might not have seen themselves as traditional wealth management clients now possess substantial assets that need to be managed. For instance, baby-boomer beneficiaries are suddenly finding themselves with significant portfolios of homes, pensions, and investments.
This presents opportunities for wealth managers to develop and retain multi-generational clients. But it can also add complexity associated with conflicting family outlooks or different confidence levels with financial matters among their clients that they must skillfully navigate.
This article, by our specialist Wealth Management trainer Vickie Griffin, explores the use of Personas in a Relationship Manager’s success across different generations of wealthy families.
