Privacy Policy


This Data Protection Notice (“Notice”) sets out the basis which Alpha Development Partnership Ltd. (“we”, “us”, or “our”) may collect, use, disclose or otherwise process personal data of our customers in accordance with the Personal Data Protection Act (“PDPA”). This Notice applies to personal data in our possession or under our control, including personal data in the possession of organisations which we have engaged to collect, use, disclose or process personal data for our purposes.

As used in this Notice:

“customer” means an individual who (a) has contacted us through any means to find out more about any goods or services we provide, or (b) may, or has, entered into a contract with us for the supply of any goods or services by us; and

“personal data” means data, whether true or not, about a customer who can be identified: (a) from that data; or (b) from that data and other information to which we have or are likely to have access.

Depending on the nature of your interaction with us, some examples of personal data which we may collect from you include name, residential address, email address and date of birth.
Other terms used in this Notice shall have the meanings given to them in the PDPA (where the context so permits).

We generally do not collect your personal data unless (a) it is provided to us voluntarily by you directly or via a third party who has been duly authorised by you to disclose your personal data to us (your “authorised representative”) after (i) you (or your authorised representative) have been notified of the purposes for which the data is collected, and (ii) you (or your authorised representative) have provided written consent to the collection and usage of your personal data for those purposes, or (b) collection and use of personal data without consent is permitted or required by the PDPA or other laws. We shall seek your consent before collecting any additional personal data and before using your personal data for a purpose which has not been notified to you (except where permitted or authorised by law).

We may collect and use your personal data for any or all of the following purposes:

(a) performing obligations in the course of or in connection with our provision of the goods and/or services requested by you;

(b) verifying your identity;

(c) responding to, handling, and processing queries, requests, applications, complaints, and feedback from you;

(d) managing your relationship with us;

(e) processing payment or credit transactions;

(f) complying with any applicable laws, regulations, codes of practice, guidelines, or rules, or to assist in law enforcement and investigations conducted by any governmental and/or regulatory authority;

(g) any other purposes for which you have provided the information;

(h) transmitting to any unaffiliated third parties including our third party service providers and agents, and relevant governmental and/or regulatory authorities, whether in Singapore or abroad, for the aforementioned purposes; and

(i) any other incidental business purposes related to or in connection with the above.

We may disclose your personal data:

(a) where such disclosure is required for performing obligations in the course of or in connection with our provision of the goods and services requested by you; or

(b) to third party service providers, agents and other organisations we have engaged to perform any of the functions with reference to the above mentioned purposes.

The consent that you provide for the collection, use and disclosure of your personal data will remain valid until such time it is being withdrawn by you in writing. You may withdraw consent and request us to stop collecting, using and/or disclosing your personal data for any or all of the purposes listed above by submitting your request in writing or via email to our Data Protection Officer at the contact details provided below.

Upon receipt of your written request to withdraw your consent, we may require reasonable time (depending on the complexity of the request and its impact on our relationship with you) for your request to be processed and for us to notify you of the consequences of us acceding to the same, including any legal consequences which may affect your rights and liabilities to us. In general, we shall seek to process your request within thirty (30) business days of receiving it.

Whilst we respect your decision to withdraw your consent, please note that depending on the nature and scope of your request, we may not be in a position to continue providing our goods or services to you and we shall, in such circumstances, notify you before completing the processing of your request. Should you decide to cancel your withdrawal of consent, please inform us in writing.

Please note that withdrawing consent does not affect our right to continue to collect, use and disclose personal data where such collection, use and disclose without consent is permitted or required under applicable laws.

If you wish to make (a) an access request for access to a copy of the personal data which we hold about you or information about the ways in which we use or disclose your personal data, or (b) a correction request to correct or update any of your personal data which we hold about you, you may submit your request in writing or via email to our Data Protection Officer at the contact details provided below.

Please note that a reasonable fee may be charged for an access request. If so, we will inform you of the fee before processing your request.

We will respond to your request as soon as reasonably possible. In general, our response will be within thirty (30) business days. Should we not be able to respond to your request within thirty (30) days after receiving your request, we will inform you in writing within thirty (30) days of the time by which we will be able to respond to your request. If we are unable to provide you with any personal data or to make a correction requested by you, we shall generally inform you of the reasons why we are unable to do so (except where we are not required to do so under the PDPA).

To safeguard your personal data from unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks, we have introduced appropriate administrative, physical and technical measures such as up-to-date antivirus protection, encryption, use of privacy filters, and disclosing personal data both internally and to our authorised third party service providers and agents only on a need-to-know basis.

You should be aware, however, that no method of transmission over the Internet or method of electronic storage is completely secure. While security cannot be guaranteed, we strive to protect the security of your information and are constantly reviewing and enhancing our information security measures.

We generally rely on personal data provided by you (or your authorised representative). In order to ensure that your personal data is current, complete and accurate, please update us if there are changes to your personal data by informing our Data Protection Officer in writing or via email at the contact details provided below.

We may retain your personal data for as long as it is necessary to fulfil the purpose for which it was collected, or as required or permitted by applicable laws.

We will cease to retain your personal data, or remove the means by which the data can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purpose for which the personal data was collected, and is no longer necessary for legal or business purposes.

We generally do not transfer your personal data to countries outside of Singapore. However, if we do so, we will obtain your consent for the transfer to be made and we will take steps to ensure that your personal data continues to receive a standard of protection that is at least comparable to that provided under the PDPA.

Alpha Development Partnership Ltd. internal employees may be located outside Singapore and may access personal data stored in Singapore for their daily business operations. If Alpha Development Partnership Ltd. employees process data outside of Singapore, they will do so only with internal authorized IT equipment that strictly meets all internally defined protection and security requirements. All Alpha Development Partnership Ltd. employees undergo the necessary awareness training to comply with data protection obligations and ensure secure data processing.

You may contact our Data Protection Officer if you have any enquiries or feedback on our personal data protection policies and procedures, or if you wish to make any request, in the following manner:
Cindy Chang
[email protected]
Please visit following link to reach out to us for any query: Data Protection Request 

This Notice applies in conjunction with any other notices, contractual clauses and consent clauses that apply in relation to the collection, use and disclosure of your personal data by us.
We may revise this Notice from time to time without any prior notice. You may determine if any such revision has taken place by referring to the date on which this Notice was last updated. Your continued use of our services constitutes your acknowledgement and acceptance of such changes.


Every time an user visits our website, technical information of the user is collected for the contributions to the subject of information security, information (also referred to as server log files) is automatically collected by us or the webspace provider.

Among other information this includes: website name, file, date, data volume, web browser and web browser version, operating system, the domain name of your Internet provider, the referrer URL (the page from which you accessed our offer) and the IP address.

Without this information, it would not be technically possible to deliver and display the website content. In this respect, collecting data is absolutely necessary. Furthermore, we use this information for statistical purposes. They help us to optimise our services and technology.

We also reserve the right to check the log files in case of suspected illegal use of our services.
Alpha Development Partnership Ltd. does not track its customers over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals.

This website uses cookies. Cookies are text files that are stored on your computer by the server. They contain information about the browser, the IP address, the operating system and the Internet connection. We will not pass on this data to third parties or link it to personal data without your consent.

Cookies have two main purposes. They help us make it easier for you to navigate through our services and they also enable the website to be displayed correctly. They are not used to spread viruses or to open programs.

Integrating third-party services and content
Our range includes content, services and services from other suppliers. For example, this might be videos, graphics or images from other websites. In order for this data to be retrieved and displayed in the user’s browser, transmitting the IP address is absolutely necessary. The providers (hereinafter referred to as “third-party providers”) detect the IP address of the respective user.

Contact form
If you contact us via the online contact form or by email, we will save the information you provide, your IP address and the time it was sent. This allows us to answer your request and ask possible follow-up questions.

Google Analytics
This website uses the standard analysis tool “Google Analytics” of Google Inc. (short: “Google”). Google Analytics uses cookies (text files that are stored on the computer). The generated information about the use of the website is transmitted to an American server of Google and stored for further processing. With your privacy in mind, we have extended Google Analytics with the option “anonymizeIP” so that all data is collected anonymously. The default IP address provided by your browser will not be merged with other data provided by Google.

In exceptional cases, the full IP address will be transmitted and truncated on a Google (US) server.

The data collected by Google Analytics is evaluated to generate reports on user activity and to optimize your user experience. In order to contradict the storage of the cookies, please make the appropriate setting in your browser. Please note that you can only use other areas of this website to a limited extent.

Job Applications
If you apply to Alpha Development Partnership Ltd., we process your personal data as a controller. Providing your personal data is necessary for an application to proceed. You are entitled to the data subject rights outlined in this document.

We process your personal data to take steps prior to an employment at your request. Any additional processing beyond this application process is based on another, separately declared legal basis.

Application process
Our application process is mostly conducted by email and includes following steps:

(1) Letter of motivation
(2) Curriculum vitae
(3) Description of your qualification and education
(4) Attestation of your qualification and education

The extent of your application documents is determined by you. We will only collect data necessary to proceed with the application process.

If we invite you to an interview, we collect further personal data encompassing your personal interests and particulars of your professional aspirations and qualification.

Transfer of application data
We share your application data within our organisation with persons involved in the application process: human resources managers, subject matter experts and potential superiors.

Storage and record keeping
If you enter into an employment contract with us, we keep your application data until the conclusion of that contract’s retention periods.

If we do not close an employment contract, we keep your application data for twelve months. If you want to receive updates on open positions, you may grant us your separate, written consent to do so.

UK & Rest of World

  1. Introduction

We are committed to protecting and respecting your privacy.

Everyone has rights with regard to the way in which their personal information is handled. During the course of our activities we will collect, store and process personal information about our customers, suppliers and other third parties, and we recognise that the correct and lawful treatment of this data will maintain confidence in the organisation and will provide for successful business operations.

This policy sets out the basis on which any personal information we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal information and how we will treat it.

  1. What Is The General Data Protection Regulation (GDPR)?

The GDPR (Regulation (EU) 2016/679) is a regulation of the European Parliament, the Council of the European Union and the European Commission intended to strengthen and unify data protection for all individuals within the European Union (EU) and became law in the UK on 25th May 2018.

Under the GDPR, we are required to publish information about what data we collect, why we need to store it, and your rights under the GDPR legislation.
In these matters we are subject to the rulings of the Information Commissioner’ Office (ICO), the UK’s independent authority set up to uphold information rights and data privacy for individuals.

  1. Data Protection Principles

When processing your information, we must comply with the six enforceable principles of good practice. These provide that your personal information must be:

  • processed lawfully, fairly and in a transparent manner,
  • processed for specified, explicit and legitimate purposes,
  • adequate, relevant and limited to what is necessary,
  • accurate and kept up-to-date,
  • kept for no longer than is necessary, and
  • processed in a manner that ensures appropriate security.

Information you give to us

We may collect, use, store and transfer different kinds of personal information about you, including:

  • Identity Data, such as your name, marital status, title, date of birth, gender, job title and your employer.
  • Contact Data, such as your work addresses, email addresses and telephone numbers.
  • Document Data, such as copies of your passport
  • Medical Data, including your physical and mental medical history, details of any medical conditions, your dietary preferences and details of any food allergies.
  • Third Party Data, namely Identity Data, Contact Data, Document Data relating to business colleagues and other contacts.
  • Financial Data, such as bank account and payment details.
  • Transaction Data, including details about payments to and from you, and other details of services you purchase from us.
  • Technical Data, including IP addresses, your log-in data, browser type and version, time-zone setting and location
  • Profile Data, such as your username, password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data, including information about how you use our website, products and services.
  • Marketing Data, such as your your communication preferences and in receiving marketing from us.
  • Performance Data, such as performance analytics from tests taken or feedback given.
  • Recruitment Data, DOB, employment background

‘Special category’ data: Information relating to your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, criminal convictions, sexual orientation, or certain types of genetic or bio-metric data is known as ‘special category’ data.

At no point during the course of providing you with our services, should we need to collect ‘special category’ data, unless the service we are providing, specifically request us to process that data.

During any third party reviews, supplier new client acquisitions or recruitment processes to join Alpha, we would not ask to hold any special data.

  1. How We Collect Your Personal Information

We may obtain personal information by directly interacting with you, such as:

  • meeting with you in our offices, at events or elsewhere,
  • receiving your instructions to provide our services, and in the performance of those services,
  • filling in forms on our website,
  • providing your data to attend our training, and or to track your progress and attendance,
  • log in access to our third party systems
  • participating in discussion boards or other social media functions on our website,
  • giving us your business card,
  • entering a survey organised by us, or otherwise providing us with feedback,
  • subscribing to our services or publications, or otherwise requesting marketing material to be sent to you,
  • corresponding with us by phone, email, letters or otherwise.

We may also collect personal information from third parties or publicly-available sources, such as:

  • your company for which we are providing training services
  • your business colleagues and other contacts
  • receiving your information from recruitment agencies
  • conducting searches of publicly-available databases or social media sites, (LinkedIn, Facebook, Twitter)
  • analytics providers (such as Google)
  1. How We Use Your Personal Information:

We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:

  • if you have given us consent,
  • we need to perform a contract we are about to enter into, or have entered into, with you,
  • where it is necessary for our or a third party’s legitimate interests, and your interests and rights do not override those interests,
  • where we need to comply with a legal or regulatory obligation.

We will only use ‘special category’ information:

  • provided we have your explicit consent to use it,
  • where we believe that we need to use that data to protect your vital interests where you are not able to provide us with your explicit consent,
  • where you have previously made that data public knowledge,
  • if we need to use that data to establish, exercise or defence legal claims, or
  • where there is some other legal basis that allows us to use that information.
  • where it is necessary for reasons of substantial public interest.
  1. Purposes For Which We Will Use Your Personal Information

We may use your personal information for a number of different purposes. For each purpose, we are required to confirm the basis that allows us to use your information, as follows:


We will only use your personal information for the purpose(s) for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

  1. What If You Cannot Or Will Not Provide Us With Your Personal Information?

It is a statutory requirement for you to provide us with certain information, namely sufficient information to verify your identity. If you do not provide us with that information, we will be unable to accept your instructions and provide you with our services.

It is also a contractual requirement for you to provide us with certain information. If you do not provide us with that information, we may be unable to accept your instructions and/or provide you with the full range of our services.

  1. Disclosure Of Your Information

We may share your personal information with the parties set out below:

  • HM Revenue & Customs, the Information Commissioner’s Office other authorities who require reporting of processing activities in certain circumstances,
  • our third party LMS provider, Talent LMS and NovoEd. Webinar platforms; Adobe Connect, Zoom, WebEx and Blue Jeans. Psychometric testing platform Lumina Spark and Globe Smart. To provide training services and track participant data.
  • our third party administration tool, Administrate. To log client and supplier contact details.
  • our professional advisers (including solicitors, bankers, auditors and insurers),
  • business partners, suppliers and sub-contractors to the extent we consider it reasonably necessary for us to perform services,
  • analytics and search engine providers that assist us in the improvement and optimisation of our website,
  • caterers and hospitality staff, event organisers and other parties we collaborate with for the purposes of organising and staging our corporate events

We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.

  1. Where Do We Store Your Personal Information?

All information you provide to us is stored on our secure servers in the United Kingdom, or on secure cloud-based services in a country within the European Economic Area.

We will take all steps reasonably necessary to ensure that your data is treated securely, including taking the following safeguards:

  • Entry controls. Access to our offices is secured by means of electronic entry controls. Only staff contracted to Alpha Development have access to the office space.
  • Secure lockable desks and cupboards. Desks and cupboards are kept locked when not in use if they hold confidential information of any kind.
  • Clear desk policy. We are operating using a clear desk policy so no papers should left in plain sight if not needed. A clean desk policy instructs that all employees must clear their desks at the end of each work day. This is to reduce the risk of information theft, fraud, or a security breach caused by sensitive information being left unattended and visible in plain view.
  • Methods of disposal. Paper documents are disposed of by shredding in a manner that ensures confidentiality and also by disposal of confidential waste services.
  • Off-site storage. We use a third-party off-site storage facility for archived files. Access is secured.
  • Our internal policies require that users lock/log-off their computer when it is unattended.
  • Firewalls and encryption. We apply industry-standard firewall protection and encryption technology.
  • We ensure our employees are trained in the importance of data security.
  • Electronic access. All data stored electronically is password-protected. Where we have provided an authorised user with a password, that user is responsible for keeping this password confidential and is not permitted to share the password with anyone.
  • Payment details. Where appropriate, we will send payment and banking details by secure messaging system to reduce the risk of those emails being unlawfully intercepted.
  • Overseas transfers. Whenever we transfer your personal information outside the United Kingdom, we ensure a similar degree of protection is afforded to it by ensuring that we apply appropriate safeguards (either by transferring data only to recipients in the European Economic Area, to recipients in countries approved by the European Commission, to recipients that are party to the EU-US Privacy Shield, or by using specific contracts approved by the European Commission).
  1. Virtual Storage

  1. How Long We Will Store Your Personal Information?

The length of time that we will store your data will depend on the basis for why we are using that data:

To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your information and whether we can achieve those purposes through other means, and the applicable legal requirements.

  1. Your Rights

You have various legal rights in relation to the information you give us, or which we collect about you, as follows:

  • You have a right to access the information we hold about you free-of-charge, together with various information about why and how we are using your information, to whom we may have disclosed that information, from where we originally obtained the information and for how long we will use your information.
  • You have the right to ask us to rectify any information we hold about you that is inaccurate or incomplete.
  • You have the right to ask us to erase the information we hold about you (the ‘right to be forgotten’). Please note that this right can only be exercised in certain circumstances and, if you ask us to erase your information and we are unable to do so, we will explain why not.
  • You have the right to ask us to stop using your information where: (i) the information we hold about you is inaccurate; (ii) we are unlawfully using your information; (iii) we no longer need to use the information; or (iv) we do not have a legitimate reason to use the information. Please note that we may continue to store your information, or use your information for the purpose of legal proceedings or for protecting the rights of any other person.
  • You have the right to ask us to transmit the information we hold about you to another person or company in a structured, commonly-used and machine-readable format. Please note that this right can only be exercised in certain circumstances and, if you ask us to transmit your information and we are unable to do so, we will explain why not.
  • Where we use/store your information because it is necessary for our legitimate business interests, you have the right to object to us using/storing your information. We will stop using/storing your information unless we can demonstrate why we believe we have a legitimate business interest which is more important than your interests, rights and freedoms.
  • Where we use/store your data because you have given us your specific, informed and unambiguous consent, you have the right to withdraw your consent at any time.
  • You have the right to object to us using/storing your information for direct marketing purposes.

If you wish to exercise any of your legal rights, please contact us by:

  • writing to the address Alpha Development, Level 30, The Leadenhall Building, 122 Leadenhall St, London EC3V 4AB
  • or emailing us at [email protected]

You also have the right, at any time, to lodge a complaint with the Information Commissioner’s Office if you believe we are not complying with the laws and regulations relating to the use/storage of the information you give us, or that we collect about you.

  1. Cookie Policy

  1. Opting Out Of Receiving Marketing Communications

You can ask us to stop sending you marketing communications at any time by opting out by clicking the unsubscribe option on your email.

  1. Automated Decision-Making

We do not use automated decision-making processes.

  1. Third Party Links

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

  1. Recording Telephone Calls

Telephone calls made to and by Alpha are not recorded as standard practice. If for any services we are required to record telephone calls with the intention of legitimate business interest, this will be declared at the beginning of any call to all parties. The recordings are stored on the firm’s servers in the United Kingdom and or on our third party conference line PowWowNow server. Where a call recording has been instructed we may process information about the recording files (“call recording data”). The call recording data may be processed for the purposes of the preparation and storage of your call recording. We will never disclose your call recording data, unless we are legally obliged to do so. The legal bases for this processing are:

  • our legitimate interests, namely the performance of our obligations under customer contracts, and the provision of our services to customers and users; and/or
  • the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
  1. Identifying You As A Client Of The Firm

If you are a business client, we may identify you as a client of the firm in our marketing material or in legal directories, although we will never publicly disclose any confidential information about your matters without having obtained your prior consent. If you do not agree to us identifying you as a customer of the firm, and have not already done so, please notify us by:

  • writing to the address Alpha Development, Level 30, The Leadenhall Building, 122 Leadenhall St, London EC3V 4AB
  • or emailing us at [email protected]
  1. Changes To Our Policy

Any changes we make to our policy in the future will be posted on our website and, where appropriate, notified to you by email or via social media. Please check our website frequently to see any updates or changes to our policy.

  1. Confidentiality

We have always, and continue to, treat all data we receive and works submitted as strictly confidential.

For the purpose of UK data protection laws, the data controller is Alpha Development Partnership LTD.

  1. Contact

Questions and requests regarding this policy are welcomed. If you do wish to contact us please do via:

  • writing to the address Alpha Development, Level 30, The Leadenhall Building, 122 Leadenhall St, London EC3V 4AB
  • or emailing us at [email protected]


of our clients would recommend Alpha to a colleague or peer


of a cohort was promoted within 2 years after participating in an Alpha course.


of participants felt more confident in their role, following an Alpha commercial leadership course.

Find out more about our in-house training courses