Creating and Sustaining an Analytics Culture

In this interactive masterclass executives, managers and people in other roles responsible for analytics and data programmes will learn how to create an effective data and analytics culture that augments the organisation’s investment in data technology to drive significant and sustainable organisation benefits.

Participants will work in small groups to explore the current state of their organisation’s existing analytics culture. They will learn to plan how the elements of an analytics culture can be woven into their organisation.


This masterclass is intended for managers who are responsible for building a sustainable analytics culture within their organisation.

Learning Outcomes

At the end of the course participants will be able to:

  • Explain what an analytics culture is, and how having one contributes to an effective analytics programme
  • Assemble and structure an effective analytics team that can drive analytics throughout the organisation
  • Engage with other management stakeholders to gain their commitment to implementing an effective analytics culture
  • Incorporate elements of a sustainable analytics culture within their existing organisation culture

Course Agenda

Module 1 – Foundations of Analytics Culture

  • Analytics Success and Analytics Culture
  • What are the factors for analytics success?
  • What are the benefits of an analytics culture?
  • Analytics Governance and Strategy
  • What is analytics strategy and governance?
  • Analytics culture and analytics strategy?
  • Executive Sponsorship and Management Support
  • The role of the executive sponsor?
  • The role of the management team?
  • Privacy, Ethics and Security of Analytics
  • Why privacy and ethics matter in analytics
  • Why data security matters in analytics
  • Measuring Analytics Maturity
  • How to measure analytics maturity?
  • Why is measuring analytics maturity important?

Module 2 – Implementing an Analytics Culture

  • Structure of Analytics
  • Analytics and the organisation structure?
  • The structure of an analytics team?
  • How to work with an analytics team?
  • Analytics People and Skills
  • Analytics skills for leaders and other employees
  • Business skills for the analytics team?
  • Technology and Analytics Culture
  • Technology’s influence on analytics culture?
  • The importance of data access and quality
  • How to align analytics technology and analytics culture
  • Leadership and Creating an Analytics Culture
  • The many hats an analytics leader wears
  • Introduction to the Analytics Culture Canvas


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Why study with Alpha?

Innovation and creativity born from experience

We are thought leaders in instructional and learning journey design and holistic solution architects. We have extensive finance and investments experience combined with skills application to deliver performance improving results. We develop immersive learning environments that maximize time to productivity, support talent retention and added value to improving quality of hires.

Knowledge Exchange Evangelists

We are focused on mining the embedded organisational intellectual capital for the benefit of the next generation. We create and curate best in class practice gathered from our experience with the leading financial institutions. We design our programmes with the end in mind – what results are you trying to achieve with this intervention? What metrics will we set ourselves to achieve that?

Generation Proof

Quality and innovation, using current market and industry best practices, have made us a trusted partner in delivering dynamic and motivating training for the financial and capital markets. Our programmes are generation proof and responsive to evolving learner needs and styles. Our solutions use a multi-stakeholder engagement strategy that expands beyond relationships between the learner and learning provider. We create connections with managers, peers and the wider business to drive impactful return on investment..

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