Creating Differentiation in a Crowded Banking Marketplace

In-person teaching Classroom
Exclusive online content Webinar

In this Creating Differentiation in a Crowded Banking Marketplace course you will be shown several techniques that will help your Relationship Managers to create value that is not down to price and product.


This course is for relationship managers, client relationship managers and business development managers.

Learning Outcomes

  • Use talking points effectively to show credentials​
  • Use “past tense” when demonstrating credibility​
  • Summarise and contextualise information so that it becomes insightful​
  • Be able to change original client problem statements

Course Content

  • The challenge of intangibility in financial selling​
  • The challenges of similar product suites across banks​
  • How regulation and RFPs make it even more challenging to differentiate​
  • Using case studies, stories, questions and paraphrasing to create differentiation


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of participants felt more confident in their role, following an Alpha commercial leadership course.

Why study with Alpha?

Innovation and creativity born from experience

We are thought leaders in instructional and learning journey design and holistic solution architects. We have extensive finance and investments experience combined with skills application to deliver performance improving results. We develop immersive learning environments that maximize time to productivity, support talent retention and added value to improving quality of hires.

Knowledge Exchange Evangelists

We are focused on mining the embedded organisational intellectual capital for the benefit of the next generation. We create and curate best in class practice gathered from our experience with the leading financial institutions. We design our programmes with the end in mind – what results are you trying to achieve with this intervention? What metrics will we set ourselves to achieve that?

Generation Proof

Quality and innovation, using current market and industry best practices, have made us a trusted partner in delivering dynamic and motivating training for the financial and capital markets. Our programmes are generation proof and responsive to evolving learner needs and styles. Our solutions use a multi-stakeholder engagement strategy that expands beyond relationships between the learner and learning provider. We create connections with managers, peers and the wider business to drive impactful return on investment..

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The team are so friendly and pleasant to work with, everyone is very professional and keen to help us. Building a relationship over the past couple of years helps us to feel like the Alpha team are even more able to understand our needs and provide more proactive solutions.
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