Data Story telling

This course enables participants to create data-centric presentations that are focussed, emotive and help the audience to make decisions.


For individuals who work in data centric roles that are responsible for creating reports and presentations that go in front of business stakeholders and management. Ideally the delegate would have at least 1 year of experience, and relevant context and examples to bring to the course.

Learning Outcomes

By the end of the workshop Participants can
– Explain what makes a great data story and why its important
– Write effective storyboards that set the framework for a focussed and structured story
– Create memorable story experiences that elevate audience engagement
– Apply key elements of behavioural economics theory to nudge your stakeholders to action.

Course Content

What makes a great story?
– Emotions
– Structure
The biological reaction to storytelling
How to create storyboards that set the framework for a focussed and structured story
– The 3 stage storyboard
Applying storytelling Principles
– The SCQA model
– The Story Pyramid
Elevating the outputs to create Emotion and Response
How to End: Landing the Story and prompting Action


of our clients would recommend Alpha to a colleague or peer


of a cohort was promoted within 2 years after participating in an Alpha course.


of participants felt more confident in their role, following an Alpha commercial leadership course.

Why study with Alpha?

Innovation and creativity born from experience

We are thought leaders in instructional and learning journey design and holistic solution architects. We have extensive finance and investments experience combined with skills application to deliver performance improving results. We develop immersive learning environments that maximize time to productivity, support talent retention and added value to improving quality of hires.

Knowledge Exchange Evangelists

We are focused on mining the embedded organisational intellectual capital for the benefit of the next generation. We create and curate best in class practice gathered from our experience with the leading financial institutions. We design our programmes with the end in mind – what results are you trying to achieve with this intervention? What metrics will we set ourselves to achieve that?

Generation Proof

Quality and innovation, using current market and industry best practices, have made us a trusted partner in delivering dynamic and motivating training for the financial and capital markets. Our programmes are generation proof and responsive to evolving learner needs and styles. Our solutions use a multi-stakeholder engagement strategy that expands beyond relationships between the learner and learning provider. We create connections with managers, peers and the wider business to drive impactful return on investment..

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The team are so friendly and pleasant to work with, everyone is very professional and keen to help us. Building a relationship over the past couple of years helps us to feel like the Alpha team are even more able to understand our needs and provide more proactive solutions.
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