Data Storytelling Principles and Best Practices

In this practical, interactive workshop participants build on their knowledge of data visualisation principles and best practices by learning the importance of using narrative structure and storytelling techniques to enhance the way they present their data visualisations to stakeholders.

Participants will work in small groups to prepare and deliver a data story presentation and receive constructive feedback on their presentation content and delivery from the experienced facilitator.

Suitability

This course is intended for people who want to build on their knowledge of data visualisation so they can communicate the results of their analysis in a compelling way.

Learning Outcomes

At the end of the course participants will:

Explain why presenting data visualisations in a narrative format increases audience attention and increases follow-up action
Use the storyboarding technique to plan the content and structure of a data presentation
Use the narrative structure and storytelling techniques to create compelling data presentations that will capture the audience and increase the chance of action
Improve single data visualisations by adding data storytelling elements to them

Course Agenda

Module 1 – Data Storytelling Concepts & Principles

Data Storytelling
What is Data Storytelling?
What is the role of Data Storytelling in analytics?
Data analysis, visualisation and storytelling
When and when not to use a data story
Breakout activity – Matching data communication format to analytics tasks
Data Storytelling Principles
How and why do data stories work?
Elements of a data story
Anatomy of a Data Story
The Three Act Play
Common narrative structures
Narrative sequence and tactics
Breakout activity – Identify and critique the structure and content of data stories
Choosing the Content
Identify the key insight
Identify supporting material
Maximise credibility of your story
Review your visualisations

Module 2 – Data Storytelling Design Process

Planning a Data Story
Understand the audience
Decide the format and delivery method
Planning the outline with a storyboard
Data Storytelling Mini-Project

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