Managing the Complex Sale

In-person teaching Classroom
Exclusive online content Webinar

Managing a sale with multiple decision makers in the client organisation and multiple touch points on your side is a complex piece of project management.

This course will offer you numerous strategies to navigate the challenges inherent in a complex sale.


This course is for relationship managers, client relationship managers and business development managers.

Learning Outcomes

  • Create your decision maker/influencer map of your client​
  • Communicate your value when going through an intermediary/gate keeper​
  • Communicate complex information in a concise way

Course Content

  • How do define complexity in terms of selling​
  • Handling multiple decision makers and influencers​
  • Creating momentum when lead times are long​
  • Creating differentiation when in heavily regulated RFP sales processes​
  • Using a thematic approach to presenting complex financial information


Download the course outline here.


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of a cohort was promoted within 2 years after participating in an Alpha course.


of participants felt more confident in their role, following an Alpha commercial leadership course.

Why study with Alpha?

Innovation and creativity born from experience

We are thought leaders in instructional and learning journey design and holistic solution architects. We have extensive finance and investments experience combined with skills application to deliver performance improving results. We develop immersive learning environments that maximize time to productivity, support talent retention and added value to improving quality of hires.

Knowledge Exchange Evangelists

We are focused on mining the embedded organisational intellectual capital for the benefit of the next generation. We create and curate best in class practice gathered from our experience with the leading financial institutions. We design our programmes with the end in mind – what results are you trying to achieve with this intervention? What metrics will we set ourselves to achieve that?

Generation Proof

Quality and innovation, using current market and industry best practices, have made us a trusted partner in delivering dynamic and motivating training for the financial and capital markets. Our programmes are generation proof and responsive to evolving learner needs and styles. Our solutions use a multi-stakeholder engagement strategy that expands beyond relationships between the learner and learning provider. We create connections with managers, peers and the wider business to drive impactful return on investment..

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The team are so friendly and pleasant to work with, everyone is very professional and keen to help us. Building a relationship over the past couple of years helps us to feel like the Alpha team are even more able to understand our needs and provide more proactive solutions.
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