Personal Brand

Exclusive online content Webinar

We all have a vague idea of what our personal brand is, what our strengths are and what generally what kind of a person we are, how many of us really know what is said about us when we are not in the room? Our personal brand isn’t always what we think it is. It’s what other people say it is. ​ This 90-minute workshop will uncover the benefit of defining your personal brand, how to align your actions with your brand and how to ensure that you are able to advocate for your brand even in the most trying of situations.​

Course Content

The value of your brand​

  • The importance of taking control of your personal brand.​
  • The neuro-science of brands: how subconscious decision-making shapes how our opinions of people.​ ​

A three-step model for building your brand:​

  • Know – Uncovering your core values which sit in the centre of your personal brand and keep your brand authentic and unique.​
  • Show – Using the habit loop to create habits which align with your brand values. Ensuring that your day-to-day actions and interaction reflect you at your best.​
  • Grow – Representing your personal brand is easy when life is good and all is well. The real test comes when we face challenging situations. Here we explore what it means to ensure that your brand remains intact during difficult situations.​

Course Approach


  • The reality of why personal brands matter
  • How we make decisions about others ​


  • Define the core values that sit at the centre of your brand
  • Understand what makes your brand uniquely authentic ​


  • Build new habits to help you consistently demonstrate your brand values
  • Advocate for your brand even in challenging situations

Embedding Success

Post programme activities to support the transfer of learning and building of habits.

CHALLENGE. Seek feedback​

  • Ask a trusted colleague about the impact which you make. How does this align with your personal brand?​

CREATE. What’s your story?

  • Reflect upon which personal stories you have in your anecdote library which really demonstrate you and your personal brand

CHANGE. Your online brand audit​

  • How well does your online presence represent your personal brand and what changes might you want to make?


of our clients would recommend Alpha to a colleague or peer


of a cohort was promoted within 2 years after participating in an Alpha course.


of participants felt more confident in their role, following an Alpha commercial leadership course.

Why study with Alpha?

Innovation and creativity born from experience

We are thought leaders in instructional and learning journey design and holistic solution architects. We have extensive finance and investments experience combined with skills application to deliver performance improving results. We develop immersive learning environments that maximize time to productivity, support talent retention and added value to improving quality of hires.

Knowledge Exchange Evangelists

We are focused on mining the embedded organisational intellectual capital for the benefit of the next generation. We create and curate best in class practice gathered from our experience with the leading financial institutions. We design our programmes with the end in mind – what results are you trying to achieve with this intervention? What metrics will we set ourselves to achieve that?

Generation Proof

Quality and innovation, using current market and industry best practices, have made us a trusted partner in delivering dynamic and motivating training for the financial and capital markets. Our programmes are generation proof and responsive to evolving learner needs and styles. Our solutions use a multi-stakeholder engagement strategy that expands beyond relationships between the learner and learning provider. We create connections with managers, peers and the wider business to drive impactful return on investment..

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The team are so friendly and pleasant to work with, everyone is very professional and keen to help us. Building a relationship over the past couple of years helps us to feel like the Alpha team are even more able to understand our needs and provide more proactive solutions.
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