Practitioner Certificate in Business Analysis Practice

This course is for people who already have a business analysis role and want to gain a deeper understanding of business analysis strategy and application. You will explore a range of strategic analysis and performance management techniques. You will apply business analysis techniques within a defined framework.

This course can be delivered with or without the corresponding BCS qualification. If the delegate passes the exam, the certificate can count towards the BCS International Diploma in Business Analysis.


This course is suitable for business analysts, business managers and members of their team, business change managers and project managers.

Learning Outcomes

The course covers how to develop a business strategy and how to explore a business issue. You will learn how to apply a range of business analysis techniques and look at a range of issues including:

  • The strategic context
  • How to analyse stakeholder perspectives
  • How to analyse and model business activities
  • How to identify potential solutions
  • How to make the business case

Course Content

Rationale for Business Analysis:

  • The role of the BA throughout the stages of the business change lifecycle
  • The scope of the BA role within the context of the range of analysis activities: strategic analysis and definition; business analysis; IT systems analysis

Understanding the Strategic Context:

  • The MOST technique to analyse the internal environment of an organisation
  • The resource audit technique to analyse the internal environment of an organisation
  • The PESTLE technique to analyse the external environment of an organisation
  • Porter’s Five Forces technique to analyse the external environment of an organisation
  • The purpose of a SWOT analysis

Understanding the Current Situation:

  • The generic stakeholder categories defined in the stakeholder wheel
  • The different investigation techniques for a given scenario
  • The rationale for taking a holistic view when investigating a business situation
  • Interpret the business situation represented in: rich pictures; mind maps and fishbone Diagrams

Stakeholder Analysis and Management:

  • The different stakeholders in terms of their power/influence and level of interest
  • The appropriate stakeholder management strategy
  • The CATWOE technique to explore stakeholder business perspectives
  • The different stakeholder business perspectives based on elements of CATWOE to identify similarities and differences in their world views
  • Analysing and Modelling Business Activities
  • The rationale for building conceptual models of a business situation
  • How the five types of high level activity within a business activity model (and the dependencies between them) represent a stakeholder’s business perspective
  • The role of the doing activities in conducting the work of the transformation, as defined in the stakeholder’s CATWOE
  • The rationale for the consensus business activity model
  • Identifying Potential Solutions
  • Distinguish between the different categories of business ruler
  • The process for carrying out gap analysis, through comparison of the conceptual business activity model and existing business situation
  • The components of a new business model
  • Building the Business Case
  • The rationale and contents for the development of a business case
  • Scenarios in order to identify costs, benefits, risks and impacts
  • The rationale for the development of the financial case and the different appraisal techniques
  • Where a business case sits within the business change lifecycle and the rationale for reviewing it at each stage


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