Presenting With Impact

Data-orientated communication can often be our go-to approach to create persuasive and informative presentations. However, getting an audience focused and engaged with that data can be a challenge. This is down to the fact that human beings are incredibly tight-fisted with their attention. We are complete cognitive misers. So even with our most sophisticated of audiences we must work hard to engage, inform and influence.
This workshop will allow participants to play with new approaches to presenting which will allow them to engage, inform and persuade even the most sceptical of audiences.

Course Content

The science of memory and engagement

  • Cognitive capacity and how to respect it.
  • What does our brain pay attention to and what does it dismiss?
  • The flow of attention through a presentation.

Opening with impact

  • The importance of capturing your audience’s attention.
  • A four-step model for building a bomb-proof opening*.

The tricky middle section

  • Techniques to keep your audience’s attention as your presentation progresses

A memorable close

  • Deciding how to leave your audience
  • Answering audience questions

Course Approach


  • How well do business presentations work to inform and inspire?


  • Understand the way that attention typically ebbs and flows during a presentation.
  • Capitalise on understanding of how memory and attention works.


  • Adapt your presentation structure to engage your audience from the outset.
  • Use stories to lower skepticism and build empathy.

Embedding Success

Post programme activities to support the transfer of learning and building of habits.

CHALLENGE: Practise!

Ask if you can present at your next team meeting. Present on anything which would be of benefit to your team. Ask for feedback from one or two trusted colleagues afterwards.

CREATE: Who are your role models?
Build a list of presenters or orators who you really admire. Use resources such as to discover speakers who are skilled at engaging audiences effectively.

CHANGE: Tell your story

Consider the data or processes you most regularly discuss in your role. Where is there the opportunity for you to use stories to communicate more clearly and impactfully?


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Why study with Alpha?

Innovation and creativity born from experience

We are thought leaders in instructional and learning journey design and holistic solution architects. We have extensive finance and investments experience combined with skills application to deliver performance improving results. We develop immersive learning environments that maximize time to productivity, support talent retention and added value to improving quality of hires.

Knowledge Exchange Evangelists

We are focused on mining the embedded organisational intellectual capital for the benefit of the next generation. We create and curate best in class practice gathered from our experience with the leading financial institutions. We design our programmes with the end in mind – what results are you trying to achieve with this intervention? What metrics will we set ourselves to achieve that?

Generation Proof

Quality and innovation, using current market and industry best practices, have made us a trusted partner in delivering dynamic and motivating training for the financial and capital markets. Our programmes are generation proof and responsive to evolving learner needs and styles. Our solutions use a multi-stakeholder engagement strategy that expands beyond relationships between the learner and learning provider. We create connections with managers, peers and the wider business to drive impactful return on investment..

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The team are so friendly and pleasant to work with, everyone is very professional and keen to help us. Building a relationship over the past couple of years helps us to feel like the Alpha team are even more able to understand our needs and provide more proactive solutions.
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