The Investment Negotiator: Skills for Those On the Sell Side

In-person teaching Classroom
Exclusive online content Webinar

As part of your role in revenue generation, you don’t just have to sell, you also have to negotiate.

In this ‘The Investment Negotiator: Skills for Those On the Sell Side’ course you will learn how to trade, use data effectively, make a great start and to effectively deal with deadlock


This course is for relationship managers, client relationship managers and business development managers.

Learning Outcomes

  • How to take the eye off price​
  • Creating mutual interest statements that give room for progress​
  • Using ethical influencing approaches

Course Content

  • Escaping the price driven sale: When to sell and when to negotiate​
  • Negotiating with influence: Creating your value proposition​
  • Negotiating the best deal: Dealing with pressure and satisfying the client​
  • Leveraging the compelling relevance of your proposition


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of participants felt more confident in their role, following an Alpha commercial leadership course.

Why study with Alpha?

Innovation and creativity born from experience

We are thought leaders in instructional and learning journey design and holistic solution architects. We have extensive finance and investments experience combined with skills application to deliver performance improving results. We develop immersive learning environments that maximize time to productivity, support talent retention and added value to improving quality of hires.

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We are focused on mining the embedded organisational intellectual capital for the benefit of the next generation. We create and curate best in class practice gathered from our experience with the leading financial institutions. We design our programmes with the end in mind – what results are you trying to achieve with this intervention? What metrics will we set ourselves to achieve that?

Generation Proof

Quality and innovation, using current market and industry best practices, have made us a trusted partner in delivering dynamic and motivating training for the financial and capital markets. Our programmes are generation proof and responsive to evolving learner needs and styles. Our solutions use a multi-stakeholder engagement strategy that expands beyond relationships between the learner and learning provider. We create connections with managers, peers and the wider business to drive impactful return on investment..

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The team are so friendly and pleasant to work with, everyone is very professional and keen to help us. Building a relationship over the past couple of years helps us to feel like the Alpha team are even more able to understand our needs and provide more proactive solutions.
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