WEBINAR: Dare To Be Different

New Data Insights Shaping The Future of Transaction Banking

Global Transaction Banking (GTB) generates over $1 trillion in revenue with global corporates transferring over 25% of global GDP across countries. Clients are transforming, and are demanding more innovative, more accessible and simpler solutions. Banks must respond, but how can they make sure they are able to?

There is a sizeable opportunity for banks to be successful in this growing marketplace. These numbers hide the challenge that banks face when adopting a successful GTB strategy.

As new competition is unleashed by Fintechs entering the GTB marketplace, there is potential for a downward pressure in pricing.

During our lively event on May 4th, our panel of experts will discuss and share actionable tactics to help you to communicate your bank’s distinction and positive points of difference in the fight against GTB ‘commoditisation’.

REGISTER FOR THE EVENT

4pm BST/ 8am PT/ 11am ET – 45 mins with Q&A

Key takeaways

You will learn:

  • How to ensure your bank stands out from your competition?
  • Differentiation is essentially the ability of your bank to stand out from your competitors
  • How to tell your GTB story to differentiate your bank against the competition
  • Being able tell the differentiation story of your GTB offering means that clients can see clearly why they should buy your bank over a competitor
  • How to avoid high customer churn
  • If you are unable to communicate what makes your offering different, your bank will be in a race to the bottom

This event is particularly suitable for

Heads of Transaction or Commercial Banking and Sales, Heads of Client Services, Divisional Heads in revenue-generating roles, Corporate Finance and Learning and Development.

In addition, Product Managers, Relationship Managers, AI and ML Development teams will find this event extremely relevant and useful.

Hosted by

Brian Wilkinson, Head of Faculty and Content at Alpha Development

Joost Bergen, Founder of Cash Dynamics

Robert Conlon, Head of Leadership & Personal Effectiveness at Alpha Development

When

Wednesday, 4th May, 2020

4pm BST/ 8am PT/ 11am ET – 45 mins with Q&A

 

We look forward to seeing you there!

Find out more about our in-house training courses