“While data and analytics leaders, such as chief data officers, recognize that there is an inherent need for data-driven decision making, linking this demand to measurable business objectives and outcomes is an existing challenge,” says Alan D. Duncan, Distinguished VP Analyst, Gartner.
Poor data literacy is regarded as one of the big roadblocks to the success of the CDO’s office. It’s something that is becoming increasingly advantageous for organisations for better decision-making and the uncovering of new insight and opportunities.
Whilst there is a high degree of awareness for the need for data skills, organisations also need to understand how to work with with data to the appropriate degree – and this is often where the disconnect lies.
The benefits that can be achieved by data-driven companies are compelling, however, as neatly told within our infographic below.