Global Transaction Banking (GTB) generates over $1 trillion in revenue, with global corporates transferring over 25% of global GDP across countries.
There is a sizeable opportunity for banks to be successful in this growing marketplace. These numbers hide the challenge banks face when adopting a successful GTB strategy.
As new competition is unleashed by Fintechs entering the GTB marketplace, there is potential for a downward pressure in pricing.
Our ebook shares actionable tactics to help Relationship Managers (RMs) succinctly communicate their bank’s distinctive identity and positive points of difference in the fight against GTB ‘commoditisation’.
Divisional Heads in revenue-generating roles, Product Managers, Relationship Managers and Client Service functions, AI and ML Development teams and Learning and Development teams will find this ebook not only relevant but useful.
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